“Digitalization of the energy system was the title of the call we had with The Swedish Energy Agency. Despite all the competition, we received their trust and our “Smart Farmer” project got chosen from all the other innovative business proposals. By digitalizing the energy sector and making it community-driven, we will deal with the global and local climate issues and giving each individual an opportunity to make a real change.
We have brought together a team with experts and organisations we believe are the best for realising the goals of the project. Chalmers is a leading university in Europe within research of renewable energy systems. The purpose with our collaboration is to uncover the best and most sustainable way of transforming the countryside’s electricity production and distribution. We are also delighted to be part of the IBM Accelerator Start-up program. With IBM Sweden we will develop the best IT solution for creating the most trustworthy and user-friendly digital platform. .Lastly, we partnered up with SoLucy, a modern and innovative agency in order to establish a global brand and impactful marketing initiatives as we go to market. Erik Granholm will join as interim CMO during the course of the project and together we will develop both our brand as business.."
Fredrik Billing, CEO & Co-Founder of Eljun AB.
Year: January 2021 - January 2023
Scope: Minimum Viable Brand & Chief Marketing Officer role
Team: Erik Granholm, Thyra Dahl